In her newly released bio Beneath the Waves she admits to getting liposuction on her tummy at the very young age of 24. It’s comforting to know she has body insecurities just like 99% of girls out there, but on the flip side Layne makes a really disturbing observation that a women’s sporting career can only truly flourish if they are beautiful.
In this morning’s Sydney Morning Herald article Winners if they Look Good as Well, Layne says: “If you don't fit that image then you're not worthy of support ... It's a really unreasonable ethic to have," she says.
It’s definitely the topic du jour post Olympics, particularly when the sassy and gorgeous Steph Rice (pictured below) eclipsed her fellow Olympians not only with three golds and a world record, but also an alleged kiss from the ever –so-dashing Michael Phelps (ahem), some sultry FHM pics, a naughty fantasy policewoman Facebook tag, and the oh-so mysterious break from her It- boy-lover Eamon Sullivan (pictured left). These stories bombarded the headlines, and like a big infection, plagued some of the articles and interviews that were meant to pay tribute to her amazing sporting achievements! Not to mention the notoriety handed to other female athletes for their sporting successes.
If you type Steph's name into Google it lists a huge 4, 190, 000 page listings. This is a whopping supersize from the smiling energy bunny- yet not so much intrepreted as sexy by the public - Libby Trickett, whose Google result page lists 171, 000 results, (and 38, 00 from her maiden name Lenton). Despite having two golds from the Olympics, five from the Commonwealth Games and five world records, Libby pales in comparison when it comes to public notoriety to Steph, despite an equally successful and yet longer career in the pool.
However, the reality is that endorsements go to those who are most admired, and it just so happens that for women (and yes men too- but this is a female focused blog) admiration is not only about their sporting success, but also heavily due to their sex appeal. Hence Layne’s “you’re not worthy of support” comment that points to the reality that in terms of capitalising financially on their sporting successes, sexiness is the defining attribute that determines how big these endorsement can get. And with endorsements comes the ability to drum up support, and thus promote a longer and more recognised career.
However, the reality is that endorsements go to those who are most admired, and it just so happens that for women (and yes men too- but this is a female focused blog) admiration is not only about their sporting success, but also heavily due to their sex appeal. Hence Layne’s “you’re not worthy of support” comment that points to the reality that in terms of capitalising financially on their sporting successes, sexiness is the defining attribute that determines how big these endorsement can get. And with endorsements comes the ability to drum up support, and thus promote a longer and more recognised career.
In this pursuit, there is a tragic flipside where sporting inspiration has becomed eclipsed by thin-spiration. This SMH article refers to Tamsyn Lewis and her battle with anorexia after being told by a coach she was too fat, and the runner Suzie Rhydderch, whose hip collapsed - along with her Olympic aspirations - during a race in 2004 as a result of obsessive dieting.
With more girls looking up to models, socialites and pop singers, I hope the hard-earned achievements and notable ambitions of these remarkable sportswomen are not lost to a sex-obsessed, tabloid hungry society. That’s totally not hot.